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David Koren
A strategy and revenue generation expert focused on mission-driven design and engineering firms, David Koren leads DeSimone’s global marketing team, guiding all advertising, digital, branding, business development, pursuit strategy, and communications efforts.
Since joining the firm in 2023, David has expanded the marketing team, adding to the pursuits, communications, and digital capabilities of the firm. Guiding the reimagining of the DeSimone brand, he collaborated with both internal and external stakeholders to competitively reposition us among our peers.
Previously, David led marketing, branding, communications, and business development efforts and teams for many high-profile design and engineering firms. He is the author of Architect’s Essentials of Marketing, a guide to marketing for architects, and a frequent writer and speaker on marketing-related issues in the industry.
David has served as president of the SMPS New York Chapter and co-chair of AIA New York’s marketing committee. He was also named an SMPS Marketing Mentor Award Winner.
Education:
BFA, Dramatic Writing, New York University
M.Phil, Irish Theatre, Trinity College Dublin
Professional Licenses & Certifications:
SMPS Certified Professional Services Marketer
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